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Stuart Weitzman Brings Cinemagraph Ads To Instagram

Upscale footwear brand Stuart Weitzman”s first Instagram ad campaign features Cinemagraphs, which animates a portion of a photo so that it looks like a video.  The digital advertising campaign features four Cinemagraphs spotlighting key spring styles, with one of the them with designer Stuart Weitzman's image flickering in a television set. To emphasize its omnichannel approach and strategy, Stuart Weitzman created the campaign around its proprietary hashtag #inourshoes.

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