Michael Jordan has had many exciting teammates during his collegiate, pro and Olympic career, but none as charismatic, alluring, flippant and abrasive as Bugs Bunny, who appeared with MJ
in “Space Jam” as well as two Super Bowl commercials. Now the bunny is reunited with Air Jordan as Hare Jordan for a TV, Internet, and social media campaign showing new products and
apparel. The push celebrates the 30th anniversary of Nike's Jordan Brand.
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