• by Larissa Faw , April 9, 2015

Industry veteran Max Fresen is jumping from Isobar to become SVP, Creative Director of Experience Design at DigitasLBi Boston. In this newly created role, Fresen will lead client teams to define interactive vision and develop integrated strategies for brands. He’ll promote creative products across networks and will be responsible for developing and retaining creative talent, while "ensuring the quality and effectiveness of the creative output for agency clients," the agency said.  He will be based in Boston and report to Andrew Carlson, head of Experience Design for DigitasLBi North America. “Max has a unique blend of talents with a passion for understanding human behavior and technology,” says Carlson. Most recently, Fresen served in a similar role at Isobar as SVP, Executive Creative Director.