• Luxury Daily, Friday, April 10, 2015 10:57 AM

Private aviation brand XOJet is bypassing a mobile application and focusing on its mobile-optimized Web site to adhere to affluent consumers’ reluctance to download too many apps. The mobile-optimized site acts similar to an app, but does not require any downloads from the consumer. Many luxury brands are discovering that the time and finances behind an app do not often see a ROI, therefore many brands, such as XOJet, are turning efforts toward making their mobile experience as ideal as possible through the consumer’s browser.

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