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P&G Putting Beauty Brands On The Block?

Procter & Gamble is looking for buyers for  its Wella salon brand, its fragrance business and unnamed cosmetics brands. Unnamed sources said P&G is looking to sell them together or individually and could reap up to $19 billion. Reportedly, potential buyers including Henkel AG, Revlon Inc., Unilever, Kao Corp, and Coty Inc. P&G is dropping 100 noncore brands from its portfolio with combined sales of roughly $11 billion. The company so far has sold Iams and other pet food brands, half a dozen European laundry brands and almost 10 minor beauty brands. 

Read the whole story at Cincinnati Enquirer »

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