Unilever’s Dove has launched new film under its new “Choose Beautiful” campaign to encourage women worldwide to reconsider the choices they make about their beauty and
how those choices make them feel. The film shows real women in San Francisco, Shanghai, Delhi, London, and Sao Paulo reflecting on how attractive they think they are. The film is meant to show the
extent to which women can’t see their own beauty, but that when they feel beautiful, they become what they feel because of their happiness and confidence. Dove will also do a global partnership
in 2015 with Women in the World global summit.
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