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Is New Dove Ad Slicker Than Soap, And Too Patronizing?

  • Salon, Monday, April 13, 2015 9:30 AM

Dove's “Real Beauty” campaign has been huge hit. And on the surface, it's a strong statement against airbrushed bodies and borderline anorexia. But, it's advertising for soap, not an act of moral indignation. The new effort, assuming most women tend to describe themselves as “average” when asked, suggests they feel more empowered if they chose to describe themselves as “beautiful.” 

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