• The Drum, Tuesday, April 14, 2015 8:09 AM

Facebook has made a considerable shift to traditional advertising in the first quarter of 2015, with Nielsen estimating its UK spend to be £6m so far -- up from £16,000 in the whole of 2014. The social network, which boasts 1.3 billion international users, has experienced the vast spend shift largely as a result of it releasing three ads on TV, online and prominently in the London Underground throughout February. The slots focused on the power of friendship, each featuring minimalist covers of popular songs as the company repositions its marketing strategy.

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