Across the pond, Coca-Cola has replaced Coca-Cola.co.uk with a new website that aims to look more like a digital magazine than a corporate site. Called Coca-Cola Journey, the new page is
rich with multimedia content and storytelling. The company said it's about brand engagement and social media. It will feature both branded and non-branded content in an “editorial style”
and an interactive Q&A section. Curated content includes an interview with pop star will.i.am about his new EKOCYCLE venture with Coke. The company says it also wants to work with bloggers and
journalists.
Read the whole story at Brand Republic »