- NPR, Thursday, April 16, 2015 9:30 AM
Companies used to pitch things like feminine care products exclusively to adults. And Adults would pitch the kids. Now, with 12-year-olds already web savvy smartphone users, brands are
going directly to girls to pitch products developed for them specifically. U by Kotex Tween boxes are a great example. The first run of the product, in hip black boxes, launched in 2010 and sold
out in two weeks.
Read the whole story at NPR »