Toyota's Scion division, which hasn't had the sales verve it used to, unveiled the iM hatchback and iA sedan at this month's New York auto show. Once the cars are in dealerships in
September, Scion will kick off its most expensive marketing campaign since Toyota Motor Corp. launched the brand in 2003. “We may have paid a price for the underground marketing,” concedes
Scion VP Doug Murtha. “At some point, you need greater visibility.”
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