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BMW to Add Location-Sharing App to Cars

German automaker BMW is appealing to families with the assimilation of the location-sharing application Life360 into its vehicles. Life360 offers families the opportunity to stay connected at all times and the presence of the app within BMW cars will allow drivers to drive to a member’s location with BMW ConnectedDrive. By monitoring digital and mobile trends brands such as BMW are able to connect with consumers on a more personal level.

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