Around the Net
Morgan Stanley Launches First Effort Under New Global CMO
- Advertising Age, Wednesday, April 22, 2015 9:30 AM
Morgan Stanley, which last year paid a $275 million ticket for flipping subprime mortgages back in the recession, has some serious spending change. And it is spending it on a new campaign to let us know that it's a change agent, but the good kind. A new brand campaign, via Interpublic's agency Huge, touts the investment bank's financial muscle as a lever for culture, technology and infrastructure. It also talks up its partnerships with the likes of Netflix and Alibaba.
