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Salon Chain Adds Mobile Check-Ins

Salon chain Supercuts is attempting to extend its reach and book appointments via a new capability enabling customers to check-in for same-day hair services online or through its mobile application, underscoring how the service industry is becoming increasingly reliant on mobile to drive last-minute appointments. The salon brand’s mobile offerings are launching in addition to a new in-store feature, which will offer guests a complimentary Hot Towel Refresher, and an advertising campaign built around the art of the mobile-enabled selfie. Supercuts’ booking options will likely spur competitors in the service sector to roll out similar offerings if they have not already, as millennials and plenty of on-the-go consumers appreciate having the convenience of booking a last-minute appointment through a tablet or smartphone at their discretion.

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