Around the Net
Lincoln May Be Ready To Give Up The Letter Names
- Detroit Bureau, Thursday, April 23, 2015 9:30 AM
Lincoln's resurrected Continental suggests not only that Ford is serious about investing in the brand, but also that it may be seriously ready to give up the MK-whatever names. Joe Hinrichs, Ford’s president of the company's Americas operations told a crowd that the company was happy with the response it got to the name. The Continental is slated to replace the MKS sedan, which was part of the original wave of MK vehicles. The MKZ, MKX, MKT and the recently introduced MKC are the others.
