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Estee Lauder Taps Eva Mendes For Fall Campaign

Estee Lauder has hired Eva Mendes as its new brand representative for its fall 2015 advertising campaign. Mendes will serve as the face of the brand’s New Dimension skincare collection. The company had used celebrity Kendall Jenner as brand ambassadorship. The advertising campaign will begin this fall and will appear digitally, on television and in print advertising.

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