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Augmented Reality Slow To Get Going In India

Wowsome, which started a year ago, and counts L’oreal Paris India, Omega Watches, Aston Martin, Jaguar and Budweiser among its clients in India, uses real time, interactive content for mobile devices, per founders Vishal Reddy and Karan Bhangay. But they say not an easy sell. “Augmented Reality is very complicated to explain and the best way is to show clients what it actually does…It is a brand engagement medium, which offers very targeted and customized advertising. 

Read the whole story at Indian Television »

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