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NBA's Most Loyal Fans: Chicago, San Antonio, L.A. (Not Lakers)

LeBron James returned to the Cleveland Cavaliers this past season after four years with the Miami Heat, bringing the Cavs into the playoffs and up the list of teams with the most loyal fans. But the roster is headed by the Chicago Bulls, Los Angeles Clippers, defending champion San Antonio Spurs, the Heat and the Dallas Mavericks, according to the “Sports Fan Loyalty Index” from brand engagement and marketing consultancy firm Brand Keys. The bottom of the NBA list was populated by the Minnesota TImberwolves and Sacramento Kings.

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