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Beacon Program Drives 20% Conversion Rate

McDonald’s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent. The brand sought to enhance its personal relationships with customers as well as increase awareness of a new line of coffee-flavored beverages, including ginger mocha, coconut latte and chai tea latte. McDonald’s ultimately ran two campaigns with company’s beacons over two six-week periods, which ended with the brand seeing 30 percent of users who received the promotion using it more than once.

Read the whole story at Mobile Marketer »

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