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App Targets Mobile Shoppers in Malls

Malltip, a mobile application that helps consumers navigate shopping malls and find deals, is making its messaging more relevant and driving traffic into stores with the insertion of targeted coupons, brand suggestions and event notifications. Leveraging the Appboy-developed Connected Content feature, which allows marketers to automatically insert a wide array of information into the messages they send users, Malltip is encouraging desired behavior to increase conversions. While online purchases cannot be made through the app, its latest feature points to the value of providing shopping experiences that per

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