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McDonald's Testing Mobile Delivery

McDonald’s is joining the shift towards mobile delivery by partnering with mobile application Postmates for a test at 88 New York locations, news that coincides with a business turnaround plan to increase profits and focus on consumer-driven decisions. The franchise is testing delivery of its full menu in 88 locations in New York with the third-party app, giving in to consumer demands for delivery. McDonald’s is using Postmates, along with many other retailers, to ensure the effectiveness of the feature and to avoid any unforeseen issues as little as possible, instead of developing the service through its own branded app.

Read the whole story at Mobile Commerce Daily »

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