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GE Launching Indoor Positioning for Retailers

GE Lighting and Qualcomm Atheros, a subsidiary of Qualcomm Inc., have announced a collaboration to bring indoor positioning technology to retailers, allowing the retailers to pinpoint shoppers’ locations and use mobile apps to personalize the in-store experience. The technology, which is embedded in new GE commercial LED bulbs, creates unique pulse patterns to “talk” to shoppers’ smartphones and tablets. It identifies the location of shoppers inside the store within centimeters, and then allows the retailer to send messages to the shoppers based on their location. This high-accuracy, real-time connection will allow retailers to combine contextual information with location to create revolutionary new tools such as indoor navigation, infinite aisle, suggested items, product information, and special offers or coupons to those who opt in and download the retailer’s app.

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