• Luxury Daily, Thursday, May 7, 2015 9:50 AM

U.S. fashion label Michael Kors is reminding readers of New York magazine’s The Cut of their Mother’s Day obligations through a mobile advertisement. The straightforward ad invites readers to shop for sales on the brand’s mobile-optimized Web site. Mother’s Day, like many holidays, tends to approach unnoticed for many consumers, resulting in frantic last-minute shopping, so the mobile ad will likely be appreciated by those lost in the weekly haze who need a spur. “Mother’s Day can certainly stimulate last minute sales from a mobile ad,” said Simon Buckingham, CEO of Appitalism, New York.

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