Visa continues to expand the availability of mobile payments services in Europe, as the credit card company strives to keep up with consumers who want to be able to pay simply wherever they are,
with whatever device they choose.
The expansion taking effect next month adds Arcadia Group’s Topshop as well as Iceland, bathstore and Costco.co.uk, to the roster of brands that
will accept the V.me payment service. The launch comes as the mobile payments space grows increasingly crowded, accelerated by the recent introduction of Apple Pay and the mobile payments-enabling
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