• Luxury Daily, Friday, May 8, 2015 9:50 AM

Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce. Net-A-Porter’s digital magazine The Edit has a new shoppable app, while a social shopping network from the retailer, called The Net Set, is debuting May 13. For Net-A-Porter’s digital-savvy audience, these mobile apps give consumers more ways and choices of how to interact and shop. “We already have built dedicated shopping apps for Net-A-Porter, and have amassed over 2.8 million downloads,” said Sarah Watson, vice president of The Net Set. “Additionally, we have grown a social following of over 4.1 million across our social platforms including Instagram, Facebook and Pinterest.

Read the whole story at Luxury Daily »