To better compete against Apple and other wearable rivals, Fitbit just filed for a $100 million IPO. “Expect that the $100 million figure is a placeholder, rather than the amount Fitbit
ultimately plans to raise,” Fotune suggests. “Fitbit reports nearly $132 million in net income on $745 million in revenue for 2014,” Fortune notes. “This is a massive flip from
2013, when the company had a $52 million net loss on $271 million in revenue.”
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