- Adweek, Thursday, May 14, 2015 10 AM
In an effort to extend the “Share A Coke” campaign to blind consumers in Mexico, the Coca-Cola Co. worked with ad agency Anonimo to print names on cans in Braille. The
company also worked with agency Geometry Global in Argentina to have the Braille names printed on bottles for members of the blind soccer team Los Murcielagos.
Read the whole story at Adweek »