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Chili's Puts A Shine On Its Buns For Instagram
- Chicago Tribune, Friday, May 15, 2015 8 AM
Chili's says it's spending about $750,000 a year for an egg wash that gives its burger buns a photogenic glaze. It's part of an effort by the chain to get you to take pictures of its food and post them online. "It just makes it look great. It glistens, it shines," said Wyman Roberts, CEO of Brinker International, the parent company of Chili's.
