Around the Net
Car Shopping App Streamlined, Adds Texting
- Mobile Marketer, Monday, May 18, 2015 12:30 PM
Edmunds.com is streamlining car shopping with an update to its mobile application that lets consumers use a smartphone’s native texting platform to send a message directly to a dealership
representative. Besides providing an option to text questions to a live sales associate instead of communicating by phone or e-mail, the update also provides users with instant vehicle video and
picture messages from the dealer’s lot. The feature points to the growth of place messaging, which allows people to interact with businesses through text just as they do with friends and
family.
