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Fosters Says Goodbye To Dan and Brad

Beer brand Fosters has revealed it is dropping the two male Australian characters Brad and Dan from its advertising. The final spot for the campaign shows the two characters leaving to marry their respective fiances, Dawn and Matilda. They are seen leaving “before the phone bill arrives.” Fosters said the campaign had been “hugely successful” for the brand, driving 70% sales growth between 2010 and 2013. 

Read the whole story at Marketing Magazine »

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