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Apparel Retailer Gives Tablets to Store Assistants

Apparel brand and retailer Lilly Pulitzer is equipping store associates with tablets as part of a new push to improve the in-store experience and offer omnichannel capabilities, including mobile payments, with a goal of providing a customized shopping experience. Consumers increasingly expect a personalized shopping experience specific to their wants and needs. Recognizing the growth in mobile adoption and use, retailers are looking to mobile to provide unique ways to enhance their digital and physical brand experience.

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