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Alibaba Introduces New Type of QR Code

  • Wired, Tuesday, May 19, 2015 12:30 PM

CHINESE E-COMMERCE GIANT Alibaba has a fake goods problem. The company knows it, and the Chinese government hasmade abundantly clear it knows, too. Now, to combat counterfeits, the company has come up with a solution: Slap unique QR code-like tags on every product. Today, in conjunction with the Israeli startupVisualead, Alibaba debuted what it’s calling dotless visual codes. The codes resemble traditional QR codes with patterns of dots in all four corners. Unlike QR codes, Alibaba’s version can include images in the middle of the code, which can help with more visual branding efforts, says Nevo Alva, cofounder and CEO of Visualead.

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