The health care industry is is favoring social media. While total spending on health care appears to be holding steady the past few years, the percentage devoted to TV, radio and print
advertising has declined somewhat; Internet media advertising has grown. The idea now is to tailor more messages to specific populations using the Internet or direct mail. Henry Ford Health System in
Michigan spent 9% of its ad budget on digital spending in 2011. By 2015, digital spend is up to 40%.
Read the whole story at Crain's Detroit Business »