Hispanic marketing agency
La Agencia de Orcí & Asociados has promoted
SOFIA ESCAMILLA to Media Director. In her new position, Escamilla will be responsible for overseeing all media
strategy and planning and participating in new business development and agency management activities. In addition, she will continue her former duties, such as managing the department business plan,
as well as staffing. Prior to joining La Agencia de Orcí & Asociados, Escamilla was a broadcast negotiator for Western Multicultural Group in Los Angeles, where she handled accounts such as
Bloomingdales, Vons Supermarkets, ABC-TV, and Arco.