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Nordstrom Launching Text-Based Shopping

Nordstrom Inc. is launching a text-based shopping service called TextStyle at all 116 U.S. stores. Customers can now make curated purchases from their salesperson or personal stylist using text messaging. In 2014, the retailer launched Next, an opt-in, secure one-to-one service that lets Nordstrom customers communicate with their salesperson using their smartphone. TextStyle leverages the security, privacy and capabilities built into the Nordstrom Next texting service. NTo use TextStyle, customers use their Next account TextStyle opt-in, and then a customer or salesperson can send a private text message with a description and/or photo of a product. If the customer likes any of the recommended items, they can purchase by replying "buy" plus a unique code. The purchase is completed using the customer's Nordstrom.com account information. Items ship directly to the customer with Nordstrom free standard delivery.

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