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Kohl's to Add Smartphones to In-Store Pick-Up Service

Kohl’s and The Limited are getting behind online ordering and pick-up services that would serve up immediate gratification for consumers who are unwilling to wait for delivery while opening opportunities for retailers to serve up mobile-specific offerings. By fall, Kohl’s plans to roll out to tablet and smartphone customers the in-store pickup program it now only offers on its desktop site. The Limited also has announced an in-store pickup service. The moves illustrate how retailers are striving to deliver real-time product availability in the mobile context, so consumers can be sure the product they want is waiting for them when they arrive at the store.

Read the whole story at Mobile Commerce Daily »

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