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YouTube Launches New Ad Technology

  • Warc, Tuesday, May 26, 2015 8:02 AM

YouTube is launching a new advertising format, TrueView for Shopping, which links to the technology that powers Google Shopping (YouTube is a Google unit). It allows brands to showcase product details and images within video ads and includes the ability to click to purchase. Neal Mohan, VP of brand advertising at Google said it’s the right move because YouTubers are “truly engaged, which from a marketer perspective is the perfect time to reach the consumer.” 

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