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Gamestop Builds Community with Mobile App

It’s no secret that millennials are among the most avid consumers of video games. For video game retailer GameStop Corp., engaging millennials in a way that satisfies their needs and promotes loyalty is absolutely essential. “Generations and the differences between them are important to GameStop,” Mike Hogan, executive VP of strategic business and brand development at GameStop, told Chain Store Age. “Millennials have been important to us for a long time and are now our single largest customer group.” While Hogan stressed that GameStop treats every customer as an individual, the retailer also considers generational preferences when providing a tailored omnichannel customer experience. “Millennials are more digital and comfortable with technology,” explained Hogan. “It has an impact on how we communicate with them.”



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