DraftWorldwide Chicago has hired
KATE CALDWELL as director of strategic planning, focusing on direct marketing. From 2001 until present, Caldwell served as SVP, director of strategic
planning at Vero LLC, Chicago. Prior to that, Caldwell spent four years as SVP, director of strategic planning and research for FCBi, where she innovated account planning techniques for clients such
as Gatorade and Nestlé.