Around the Net
Turn Says Automotive Programmatic Heating Up
- AdExchanger, Wednesday, June 3, 2015 8 AM
The auto industry is optimizing digital advertising through data-driven programmatic. According to data released by DSP and DMP Turn, price competition among auto companies was at an all-time high in early 2015 and has since stabilized. Turn's Advertising Intelligence Report 2015 tracks data from the Herfindahl-Hirschman Index (HHI), which measures the level of competition, against spend data from the Turn platform.
