Facebook, which bought Instagram in 2012, has kept the mobile photo-sharing service mostly free of advertising, with a few big brands, including a couple of automakers, getting an in to do special
commercial messages. But now the company says it plans to open the Instagram feed to all advertisers, regardless of size and scope. Marketers will be able to target ads to the service’s 300
million users by interest, age, gender and other factors, just as they can on Facebook.
Read the whole story at The New York Times »