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Cadillac To Make Dealer Ads Align With Look And Feel Of National Ads
- Forbes, Thursday, June 4, 2015 8 AM
Cadillac wants to connect the dots between tier 1, or national brand advertising, and tier 2 and 3 dealer-group regional ads and ads paid for by individual dealers. Uwe Ellinghaus, CMO for General Motors' luxury division, said he sees and opportunity for improvement in the disconnect between national and dealer. The company is making efforts to extend the feel of its national ads to regional and local-market TV.
