Around the Net
NBA Jumps At Shot To Open Interactive Retail, Restaurant Site In Disney Springs
- NYSportsJournalism.com, Thursday, June 4, 2015 8 AM
On the eve of the NBA Finals, which will be seen exclusively on ABC beginning June 4, the league said it has expanded its relationship with the Walt Disney Co. to develop “The NBA Experience at Walt Disney World Resort.” The experience, at Disney Springs in Lake Buena Vista, Fla. would feature "hands-on activities" that puts visitors "in the middle of NBA game action." The NBA Experience will include video productions, interactive experiences, a restaurant and a retail store.
