To grab share from Gatorade, Powerade and other sports energy drinks, BodyArmor is running a campaign to support its position as being the choice of today's athlete. The effort is
anchored by a TV spot, “This Is Now,” with athletes Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins. The theme: “Sports have
evolved over the years...so isn’t it time for an upgraded sports drink?”
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