Sprint, Kevin Harrington and Tommy Hilfiger are taking advantage of celebrity-obsessed consumers with a new mobile shopping application that encourages users to shop items celebs are wearing.
StarShop is a new mobile app that allows users access to celebrity-favorite products, deals, tips, exclusive merchandise and video content, to leverage consumer interest in fame to drive product
sales. The shopping app acts as a virtual mall, while using celebrity content, attempting to gain an advantage on the numerous other mcommerce apps available.
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