Around the Net
Augmented Reality Drives Office Depot App Usage
- Mobile Marketer, Friday, June 12, 2015 12:30 PM
Office Depot saw usage of its mobile application jump 300 percent thanks to an augmented reality campaign that strived to help students, teachers and parents pinpoint their passions. The #GottaGetINSPIR5D campaign, powered by augmented reality platform Aurasma, won big at the Mobile Excellence Awards, grabbing the title of Best Entertainment Related Marketing Campaign. The technology is being tapped by an growing number of brands to better connect with consumers and provide more enticing calls-to-action to further app engagement.
