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Sharing-Economy Apps Found Lagging
- Mobile Commerce Daily, Monday, June 15, 2015 12:30 PM
Mobile application users are quick to judge the quality of a brand based on their initial search and sign-up for a mobile application, suggesting why Uber leads all sharing-economy apps in popularity despite receiving mixed user-experience marks, according to an Applause report. The 48 most popular sharing-economy apps in the United States on average lag all other apps in quality, according to Applause’s report, “The Best Sharing Economy Apps.” With just eight sharing-economy apps such as Waze earning respectable quality scores, the findings suggest that while customer-obsessed brands built the economic model in which individuals are able to borrow or rent assets owned by someone else, that trend has not necessarily translated to app quality.
