• Mobile Marketer, Monday, June 15, 2015 12:30 PM

Heineken is brewing up a strategic mixture of mobile and draft technology to help the brand grab the attention of craft beer fans and drive sales.  BrewLock, a 20-liter, single-use plastic container, functions as a type of microbrewery by allowing consumers to receive the same taste, consistency and quality they would find in a brewery, thanks to its two protected chambers. A complementary mobile application enables users to locate bars serving BrewLock and watch a 3D demonstration of the technology, will likely help Heineken maintain its stronghold in the beer sector and reach a greater amount of millennial consumers.

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