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Pepsi Adds Location-Based Rewards

By leveraging mobile location to award points to friends who are hanging out together, PepsiCo is attempting to add more mobile fizz to its new loyalty program and gain an edge over Coca-Cola. Pepsi is following in its competitor Coca-Cola’s footsteps by allowing fans to enter codes found on participating products to receive the in-app rewards points, but is aiming to expand consumer outreach by offering points to those who hang out with fellow users. Loyalty programs are a must-have for major beverage brands with significant amounts of customer consumption, and Pepsi is likely attempting to attract a younger demographic with its musically inclined approach.

Read the whole story at Mobile Marketer »

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