Around the Net
Buy Buttons Challenge Retailers
- Luxury Daily, Wednesday, June 17, 2015 12:30 PM
Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various platforms, with savvy retailers likely to extend into numerous outlets to gain the most benefit. Platforms such as Facebook, Twitter, Pinterest and Snapchat are generating widespread discussion regarding commerce in social media, as they introduce buy buttons and purchasing options for consumers to shop advertisers’ merchandise. It is probable that retailers will lean towards the one or two platforms that best reflect their brand, but it cannot hurt to spread into all channels, as this is an up-and-coming field.
